Affiliate Program

We invite publishers, streamers, affiliates and marketing partners to join the BCLC affiliate program. We treat this as a commercial partnership: we refer relevant Canadian players, you grow a steady revenue stream, and together we focus on compliant, long-term growth across eligible provinces. Our approach is straightforward, transparent and built for partner success.

Affiliate program purpose

Our program is designed to connect Canadian digital partners with a provincially regulated online gambling offering. We work with content creators and performance marketers who can reach local audiences and drive responsible player acquisition. The goal is simple: support compliant referrals while providing partners with reliable tracking and timely payouts.

Partnership benefits

Partners gain access to a Canada-focused product lineup, marketing assets adapted for local audiences, and a partner portal to manage campaigns. We prioritize clear terms, flexible promotional windows, and materials that match Canadian payment and UX expectations. Partners also benefit from promotional opportunities tied to seasonal campaigns and eligible product launches.

Commission structure

We offer flexible commercial models to suit different partner types. Options include revenue-share arrangements, cost-per-acquisition structures, and hybrid plans that combine elements of both. Specific terms are agreed on a partner-by-partner basis and set out in the affiliate agreement. We do not publish fixed percentages publicly; details are negotiated to reflect traffic quality and long-term potential.

Payments and invoicing

Payment schedules, minimum payout thresholds and invoicing details are included in partner agreements. We support common Canadian payment rails and work to ensure timely settlements once reporting is reconciled.

Tracking and reporting transparency

Partners get access to an online reporting dashboard that shows campaign KPIs, referral events and payout-ready figures. Reports are updated regularly to reflect player activity, and we provide clear rules for attribution, reversal handling and commission adjustments. Our objective is to keep reporting straightforward so partners can optimise performance quickly.

Marketing tools and support

We supply banners, landing-page templates, approved copy and asset sizing guidance for Canadian channels. Creative packs are kept current with any regulatory or brand updates. Partners have a dedicated onboarding contact and ongoing access to marketing guidance to maintain compliance and improve conversion.

Long-term cooperation

We seek sustained relationships rather than one-off campaigns. Long-term partners receive priority for new promotions, bespoke offers and technical integration support. Regular performance reviews help align goals, adapt commercial terms and explore growth opportunities together.

Ready to partner? Contact our affiliate team at [email protected] to request terms and start the onboarding process.